Forever 21 recently unveiled its new billboard in Times Square, and it’s already creating quite a buzz. That’s because this billboard is interactive. With the help of high-tech spy camera technology, the ad features a model that not only shows off Forever 21 apparel on a humongous screen, but appears to pluck people straight off the ground and kiss them or stow them away in her bag as she skips off. She also occasionally takes photos of the crowd and brandishes them on the billboard — giving even the common passerby his or her 15-seconds of fame.
The billboard software can even detect the specific trademark yellow of the Forever 21 bag — making loyal customers all the more likely to be noticed by the model in her pursuits.
And this is just the beginning. Billy Jurewicz, founder and CEO of Space150 — the company that created the billboard for Forever 21 — expects better, more interactive versions in the future. “The board now is like the iPod 1.0,” he said in an article for Fast Company. “We’re going to be updating this more and more.”