Can making something fun influence consumer behavior? That’s what Volkswagen set to find out with its Fun Theory campaign, which involved transforming a staircase in a Swedish subway into a giant, working piano keyboard.
Not only did this campaign encourage consumer participation, which in turn garnered media coverage and independent posts (like this one!), but it delivered the message that Volkswagen had wanted to send home all along: that their cars make driving fun. Nice campaign, VW.
Check out the other elements of Volkswagen’s Fun Theory campaign, here.
My sleep cycle is horrendous. These past few weeks, I can’t seem to fall asleep until it’s at least 4:00am. Doesn’t matter what time I start my day. Doesn’t matter if I nap or don’t nap.
I. CAN’T. SLEEP.
And now, even if I miraculously feel tired around 3:00am, I feel bad going to bed because my mom wakes up for work at 4:30am and likes it when I get the coffee started for her. 1.5 more hours of sleep OR help the person that gave birth to me. On her birthday, might I add. I think it’s the very least I can do.
There are some benefits to my recent insomnia though. For one thing, the infomercials on late-night television are definitely entertaining (and more convincing in the twilight hours…I already want an Oreck Air Purifier and a Brazil Butt Workout DVD). Plus, I’ve discovered some odd shows, diamonds in the rough if you will, like “Confessions: Animal Hoarding” on Animal Planet and “Hoarding: Buried Alive” on TLC (I guess hoarding is the new have-a-litter-of-children as your reality-show claim to fame?). But the best perk of my sleeplessness by far is how super-productive I’ve been when it comes to my job hunt. I need peace and quiet to look for openings, research companies, write cover letters, etc. and I realized that’s never going to happen while my family is awake, so the nocturnal life has become the life for me. My contacts don’t seem to mind getting e-mails at 5:00am so it’s a win-win situation.
One of the bad things about going to college in Syracuse, NY is the weather. I didn’t mind the snow so much, but the rain was RIDICULOUS. I think I went through two umbrellas every semester and at least three or four pairs of boots.
The rain and snow might be a bit more tame here, but I might just invest in a pair of rainboots anyway, especially if they’re the Power Wellies pictured above.
These boots do more than keep your feet dry. They convert the heat energy given off by your feet into enough electricity to charge your phone.
Who said you couldn’t be green and fashionable?
The Good News: BP finally managed to cap the well, which has been spewing oil nonstop into the Gulf of Mexico for the past 86 days. It took teams of the nation’s top engineers to reach this point and many are relieved even though the fix is only temporary.
The Bad News: BP foresaw its doom more than 30 years ago? That’s what some bloggers are joking about after seeing images of the 1970s BP-endorsed board game, Offshore Oil Strike. One of the “Hazard” cards that players can draw even says, “Blow-out! Rig damaged. Oil slick clean-up costs. Pay $1 million.” It’s as if BP knew the risks yet ignored all the signs…too bad their math was a bit off.
I still want to play Scrabble — traditional or otherwise.
I always feel like I’m forgetting something when I travel; sometimes, I really do. Whether it’s a pair of sunglasses or a favorite hoodie, I’m sure we’ve all experienced leaving something behind by accident, especially when we’re in a rush at the airport. Luckily for those savvy shoppers out there, one man’s misplaced baggage can become the bargain of a lifetime at the Unclaimed Baggage Center.
Like its name suggests, the Unclaimed Baggage Center purchases cargo that people have left behind at airports and sells it — giving the store an interesting array of merchandise that changes day-to-day. From designer clothes and shoes to toys and books, they sell practically anything you could think of, much like a thrift store. Only instead of retro t-shirts with mystery stains, there’s top-of-the-line electronics like digital cameras and iPods. And instead of floral blouses with shoulder pads that would make even Lady Gaga cringe, there’s fine jewelry and perfume. How awesome does that sound? The bargain shopper in me is dying to check this place out and dig for hours on end. Too bad the one and only Unclaimed Baggage Center is all the way in Alabama.