Can making something fun influence consumer behavior? That’s what Volkswagen set to find out with its Fun Theory campaign, which involved transforming a staircase in a Swedish subway into a giant, working piano keyboard.
Not only did this campaign encourage consumer participation, which in turn garnered media coverage and independent posts (like this one!), but it delivered the message that Volkswagen had wanted to send home all along: that their cars make driving fun. Nice campaign, VW.
Check out the other elements of Volkswagen’s Fun Theory campaign, here.
I just saw this clip on Jimmy Kimmel Live. When you gotta have McNuggets, you gotta have McNuggets apparently. Best part? Seeing the drive-thru attendant giving the next customer his order as if nothing happened. Now that’s customer service.
Love this commercial by Nicorette 🙂
Have you seen this commercial on TV? Not only does it manage to trigger a serious craving for SunChips, but it also gives me a warm fuzzy feeling to know that the company’s revamped packaging is 100 percent compostable and won’t just stay in a landfill till the end of time. I can just chuck my SunChips bag carelessly into the wind, right?
Wrong. On a recent episode of “The Daily Show,” Jon Stewart quipped that these SunChips bags can actually cause more harm to the environment than good, if not properly placed in a compost pile. Doesn’t that defeat the purpose? I thought the advantage of compostable bags is that they cater to the average lazy American. If we didn’t bother to throw the regular, non-biodegradable bags into the trashcan before, what makes SunChips think that we’ll not only throw the new ones into a compost pile, but HAVE a compost pile to begin with?
But that’s only half the trouble. According to EPI Environmental Technologies Inc., a company that specializes in oxo-biodegradable technology, “If compostable products end up in a landfill, in the presence of water and absence of oxygen, it will biodegrade anaerobically to produce methane and carbon dioxide. Both are greenhouse gases but methane is over 20 times more powerful as a greenhouse gas than CO2. Methane is also highly combustible and is a frequent cause of explosions.”
Whoa. So before, with the plastic model, the worst that could happen was that some poor woodland creature would come across a bag of SunChips, eat the packaging, and then proceed to die a slow, painful death. Now, with the “miracle” bag made out of plants, the worst that could happen is a methane EXPLOSION and further damage to the atmosphere. Thanks for the upgrade, SunChips. And consumers were complaining about how loud the new bags were. Pshh. That should be the least of your worries.